London Metal Exchange

Documentary Brand Film

The London Metal Exchange is used by market participants - metal consumers, metal producers, brokerages, banks - all over the world. The challenge was the exchange needed to find a scalable way to tell the story of its role in global metals markets and assert its leadership positioning. This 15 minute brand film was produced in partnership with Theory Films to project that story of global leadership. It incorporated cinematography from ‘on-location’ shoots in London, Rotterdam, Hamburg, Seoul, and Daejeon. It was used in hundreds of official LME training seminars around the world, and also attracted 40,000+ views across the the exchange’s website and YouTube channel.