Markets Recon

Creating social media animations to build brand awareness and interest

Markets Recon launched in July 2024 and the immediate challenge was to build brand awareness and interest to attract asset allocator users and asset manager partners.

To capitalise on this opportunity we developed several social media assets to create viral insights-driven experiences from our house account and founder profiles.

Since implementing the social content strategy, Markets Recon has achieved:

  • >One million impressions from organic and sponsored posts

  • 5,000+ engagements

  • 1,250 new LinkedIn followers

  • 650 LinkedIn newsletter sign ups

  • 300+ new platform sign ups

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Redwheel - Content Strategy

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Markets Recon - Building Allocator Pro